OWNERS
The National Community Network and Coalition of Highlands, INC
917 South A Avenue
923 South A Avenue
Avon Park, Florida 33825-4114
863-657-2142
NCNCHINC@aol.com
I. Table of Contents
I. Table of Contents 3
II. Executive Summary 4
III. General Company Description 5
IV. Products and Services 7
V. Marketing Plan 10
VI. Operational Plan Error! Bookmark not defined.
VII. Management and Organization Error! Bookmark not defined.
VIII. Personal Financial Statement Error! Bookmark not defined.
IX. Startup Expenses and Capitalization Error! Bookmark not defined.
X. Financial Plan Error! Bookmark not defined.
XI. Appendices Error! Bookmark not defined.
XII. Refining the Plan Error! Bookmark not defined.
II. Executive Summary
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III. General Company Description
The National Community Network and Coalition of Highlands, INC to be referred by as the NCNCHINC, is non profit charitable organization. We are in the business of community service. The services we render are multimedia and contributions to the community are made through our profits, grants and philanthropic gifts.
To build a better community by organizing constituents that want to do community work. To solve the contemporary problems that plague the communities and demographics we serve. We gather information and address problems one issue at a time.
The goal of the NCNCHINC is to carryout the purpose of the organization which is charitable in nature. Though we are non profit, it is imperative that we produce income through multimedia services and retail sales, to fund our charitable services and maintain our overhead. Our objective is to produce enough money to form a foundation that will cover all basic overhead costs annually out of the interest.
As a charitable organization we serve many demographics. As servants of the poor, we also serve the well off by carrying out the duties of service with pride. We serve the entertainment enthusiast and professionals as well through Jones Communications and Records Multimedia.
We are in the worst recession since the great depression. While philanthropic is down the need for charitable services is sky rocketing. We have a unique strategy we know that demand for paid services are down. But the demand for services is up because people need things they cannot afford in this economy. We are a startup non profit corporation in a very unique position. We are $125G inequity on properties owned. And as a non profit corporation we do not pay taxes on the properties. We have no mortgage. During hard economic times people tend to use more entertainment and it is usually local in nature due to afford abilities. We can charge less and provide superior services for the buck and expand into real estate as an investment for housing programs, restaurants and other office spaces.
The organization is ran by Frank Paul Jones aka Frank Paul Gambino among other alias. The board of directors are his siblings, Egeria, Lujuana and Ella. The Jones Family membership is an extension of Paul to the world. Anyone can be a Jones!
Frank Paul Jones aka Paul Castellano is known as a entrepreneur businessman. With two associate degrees, one in paralegal studies and one in Industrial Management Technology with a background in Electronics Technology. He was found to be incompetent to proceed in a case (misdemeanor) that was weak, but even as a two time graduate that were both with High Honors, he could not proceed. Why? He is engaged in covert operations past, present and future. He is a nutcase? No! He is ingenious misunderstood.
We are a non profit corporation active in the state of Florida. We have our solicitation license, tax ID and is pending for our 501 c 3 statuses. We own our headquarters location without mortgage worthy of $125G and we need our roof fixed/replaced to pass the code inspections, to get our business license. Also, we need to become wheelchair assessable on the 2nd floor to make JCR Multimedia qualify under the disabilities act.
IV. Products and Services
Jones Communications and Records Multimedia referred to as [JCR Multimedia]:
Location: 923 South A Avenue, 2nd Floor, Avon Park, Florida 33825-4114
JCR Multimedia consist of a publishing company and recording studio/record company, both qualify as non profit because we charge below market prices and often to projects that do not require a fee from the customer through a sponsorship program.
Jones Communications is the publishing company and Jones Records is the recording studio/record company. It will consist of a Non Profit Newspaper and we will hold writing workshops for people of all ages, who are interested in getting published in the Newspaper.
Jones Communications:
The Newspaper will be weekly and free to the readers, this will insure that we gain instant high circulation in the Highlands County Area. The Newspaper will be self supporting through advertisement. Our philosophy is that if we put out a Newspaper that carries local & world news and give them to volunteers to distribute them for free or a donation at the local business districts and malls as the clientele exiting to reduce waste, because we do not want our paper to end up in the garbage cans in the mall, but in the patrons cars and homes. We will be able to guarantee high circulation to our advertisers to insure a profit margin once the breakeven point is established. We will take bids on distribution of hardcopies and sought after sponsorship to create an internet news website.
Other than making money which is so important, we will in essence inform the community about issues important to the community. We will promote the agendas of the NCNCHINC. We will promote music and entertainment in support of Jones Records and other entertainment entities.
The bottom line is that the newspaper will have a lot of serious content, but will also it will be entertaining loaded with gossip columns as well.
Jones Records:
Jones Records is a non profit independent record company. We are not trying to compete with major labels directly. We distribute through companies like ReverbNation and Disc Makers, under the label Jones Records. We will use short term contracts of no more than one year at a time to be able to apply these agreements to our annual budget and fiscal year agendas.
Jones Records will be the starting point for many artist and a place for an artist to come home to end a career. Also, Jones Records is a place where a major artist as well as local talent can do charitable work as well. For example our FindCure-CureAIDS campaign, calls for both the establish and un-established artists to contribute in anyway they can.
As a local recording studio we will record artist who would like to work with the Gambino Productions Team. To be eligible as a non profit record company we will charge a rate of about 50% the going rate per hour to record.
JCR Multimedia is non profit and falls under a 501 c 3 type organization because it is charitable, because all monies earned by JCR Multimedia that is a profit will go to the Eston E. L. Roberts Foundation for distribution on the purpose guidelines of the NCNCHINC.
The Eston E. L. Roberts Foundation:
Located: 923 South A Avenue, 2nd Floor, Avon Park, Florida 33825-4114
This is how we do charitable work, which does not require fees from the customers. First off you need to understand our purpose to see how our monies will be distributed:
From Section 2 of the NCNCHINC Bylaws:
The National Community Network and Coalition of Highlands, INC. is charitable organization organized as a community network and coalition in support for the Youth, Veterans, single parents with children, to prevent recidivism, promote, sell and exploit multimedia and to support businesses in order to bring about community betterment and social improvement for the greater community at-large.
The bottom line is this, we earn money though our services mentioned above, and fund raisers such as foundation grants, government grants and philanthropic gifts, all to support our non profit purposes. Our fiscal year is October 20th of each year.
Being a non profit corporation creates an innate tax shelter. We are not responsible for paying taxes on our properties or purchases. We cannot sell stock on our brilliant ideas, but money is to be made by all parties involved with this operation. We can create fair salaries for our employees and officers in the future. In the beginning at start up prior to any projects or successes, everyone in the NCNCHINC are on voluntary status to include myself. The NCNCHINC will however pay for all expenses and perhaps if possibly handout a few stipends to staff because we all want to be compensated for our work if possible even in community services.
We have low to overhead to operate at a professional level. We own our headquarters building which is two stories tall. most buildings are one story here in Avon Park, Florida. Because of the good use of space on 923 A Avenue, Avon Park, FL, we can run two fully independent but interlinked operations concurrently; being the Eston E. L. Roberts Foundation aka "the Purpose" and JCR Multimedia under one budget, corporate seal and fiscal agenda.
We are a unit of brethrens with a similar interest. We only invite people who want to do community services into the Unit and this is often determined by past practices. Our music is about its content in terms of spirituality, politics and social issues, that is the Gambino Production Team's Seal. Therefore we deal mostly with people committed to a cause in the studios. It is our hopes that we gain recognition not necessarily by our sales but by our affect on the hearts of mankind. This is the true formula for longevity.
We have to do a cost analysis and know our breakeven point before making a price list.
V. Marketing Plan
Market research - Why?
No matter how good your product and your service, the venture cannot succeed without effective marketing. And this begins with careful, systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you’re on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.
Economics
Facts about your industry:
• What is the total size of your market? The are about 90 to 100 charitable organizations in Highlands County, Florida. The population of Highlands County is about 100,000. This is the competition within our local area for foundation gifts and government grants. However we will target 10 cities/towns in Highlands, Polk and Hardee Counties in a 23 mile radius. Our frequency will be weekly/3,000 copies and our potential reach is 60,000 in populated areas.
What percent share of the market will you have? This is important only if you think you will be a major factor in the market.) We feel that about 10% of all charities from big corporate Companies in Highlands County should go to black charities and not necessarily us alone. This is based on estimated population in the area and consumerism. We spend money at Wal-Mart as other races do and should gain support on community activities. We are unique in our services, there is no black non profit recording studio/record company or non profit free newspaper in highlands county.
• Current demand in target market. We are in a great recession and the demand of charitable services has increase due to hard economic times. However, donations are down and we are the new kids on the block. Do to our unique system for services delivery we have a competitive advantage once in full operation. There are few recording studios in the area, non that are black owned and operated. There is no record compnay in Highlands County. There are over 51 churches in Highlands County and people sing in the churches. We can produce similar services for half the price, due to low overhead and charitable status and the tax shelters. Hard Economic times will attract people to more local entertainment as people will also drink and use drugs more. Entertainment and gossip is big during the recession, because people do not want to think about the economic times they must endure.
• Trends in target market—growth trends, trends in consumer preferences, and trends in product development. During hard economic times, entertainers can benefit by doing charitable work, to keep the show polished and for tax breaks. People spend more in the local club circuits due to affordability's. In the music industry at large, sales at declining. More MP-3 downloads are being marketed, but the hard copy still has a market. The entertainment industry is becoming more and more independent in distribution.
• Growth potential and opportunity for a business of your size. We cannot help but to grow, because prior to opening our doors we will have a waiting list. People want to work with Gambino Productions already. We plan to sell our music out of the trunk, in small family run stores to big corporation establishments. We plan to put a major concentration on our newsletter, to attract the attention of the people to our wakeup call for unity
• What barriers to entry do you face in entering this market with your new company? Some typical barriers are: Our barrier is not operational costs, once open we will have low overhead in comparison of similar operations. Our problem is opening our building due to a damaged roof and turning on the utilities.
• And of course, how will you overcome the barriers? We tried an equity line of credit and was refused for several reasons that are acceptable. We have to go to plan [B] and go after philanthropic gifts, foundation grants and government grants. The sole purpose of this particular campaign is to open the door of the Blue Temple Headquarters. We need a projected $40G to do everything necessary to open our door.. $10G will go to roof repairs, however we will get $5G refunded by the Facade Grant. We need a paint job $700, a compressor air blower to run our central air and heat $5G, We need to fix one toilet and I am thinking about putting a shower in the second restroom on the first floor Petty Cash, we have to wire for communication, to include phone, cable, internet and intercom. Then we need furniture new or used thru donations and a computer system that can maintain
• Change in Technology: How could the following affect your company? In DAW (Digital Audio Workstation Technology) Constant upgrade are made on the programs due to changes in operation system and new discoveries. You do not have to have the newest technology to create professional results. I think we should invest an addition $3G to $5G initially to add least start with the best stuff, not to say what I have is self sufficient..
• Change in government regulations: We are in the worst recession since the great depression. People are perishing and will drink more and use more drugs to cope with the economic hard times. We have a major problem, the second floor where the recording studio is located has no wheelchair accessibility as regulated by the Disability Act, to qualify for 501 c 3 statuses
• Change in the economy: Due to the economy community service is in greater demand, but donation are down. We understand the challenge. We feel we offer unique service that other organization neglect to address. We feel we are a bridge between the rich and the poor here in Highlands County. This is no Robin Hood act because anything we receive is freely given to us.
• Change in your industry:: JCR Multimedia is entering the media movement with it in mind to capture the local readers about our agenda , reaching out as far as Lake Wales to Lake Placid. We will be able to turn a profit at small margin do to low overhead cost. Actually the music industry is down and paper newspapers are down in sales. Our remedy is we will give our papers free or for donation and we will sell out music well below market price and still make a moderate profit The key is advertisement
Product
Features and Benefits
• Describe the most important features. What is special about it? We are dealers in new ideas and community innovation in a nutshell..
• What makes the NCNCHINC unique is our location, our presence, our facilities and our dedication and expertise We are mostly people with a disability trying to be of service. We are talented in skills in demand in the community services area. We are a coalition that are property owners. We vote and are pioneers of legislative change to allow better business relations with the black community. People buy our services because they love us and know our hearts will be in every project. People know we will expose the truth in a heart beat without fear of retribution Describe the benefits. That is, what will the product do for the customer?
Note the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.
We are not just a recording studio and publishing company, but I cannot overemphasize that we are the Eston E. L. Roberts Foundation. We are a charitable organization and people come to us because they want it done, often without anywhere else to go. We are a warm place to come to for shelter in an emergency. The building is build to last, it is made out of solid block. We are a cool place during a heat wave not for the whole community, but we are talking about a disabled group of basically volunteers from the president on down, so it is not only good business but cost effective in other cost because the goal is part time employment with good health benefits not to effect their disability benefits. Many of these people are not only veterans but war veterans, peace officers, secret agents, clergy, educators, artist ands producers and writers all in a small until that networks to other organizations thru tight communication practices.
What after-sale services will you give? Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.
As business we are a multimedia service oriented corporation. JCR Multimedia is a gold mine. We will develop the copyrights of people who want to give something back to the community. I will donate some intellectual properties. But we are not a bunch of takers, we will get people into the activities of the Library of Congress and have a budget set aside to protect the works of our clients. Do you know in the black community are 1,000's of unpublished or copyrighted material worth million to the whole humanitarian hemisphere. We the NCNCHINC the parents of JCR Multimedia are on the front line of the streets honored and respected delivering a service to the community called activities. We are the most significant group of men in the area to promote an activity positive to the community. Our whole network of weekly travel is to locate small businesses and churches alike to spread the word the untidy is here, "Come together and love one another right now." . We are the promoters of the Heartland.
Customers
Identify your targeted customers, their characteristics, and their geographic locations, otherwise known as their demographics.
The description will be completely different depending on whether you plan to sell to other businesses or directly to consumers. If you sell a consumer product, but sell it through a channel of distributors, wholesalers, and retailers, you must carefully analyze both the end consumer and the middleman businesses to which you sell.
You may have more than one customer group. Identify the most important groups. Then, for each customer group, construct what is called a demographic profile:
• Age 14-65
• Gender M-F
• Location Heartland, Florida Migration from the North and Queensbridge Projects.
• Income level None to a billionaire statuses
• Social class and occupation -All
• Education -From drop out to professor
• Our main asset in people are because they are artists who are talented and have to do these type projects because they cannot hold full time jobs elsewhere. They stay busy by being constructive in the community. We are talking about people with real skills they just cannot not market due to illnesses that if controlled can actually be an asset. Many of the artist are also consumers.
• Industry (or portion of an industry) We plan do dominate the local community watch, with crime watch points and news letters informing our constituents and about the signs of the times not just in bible prophesy but is real time alerts about this like hurricanes to simple knowledge about available benefits all Americans should enjoy. We are well entrenched in the black community and is the conduit to the outside world. We arte the developers of the Southside Redevelopment Area with plans for a community kitchen. This will attract food donors from all over the country and we will distribute the food. This will be the pet project of the NCNCHINC 2011-12 fiscal year. Also we are in negotiations to open a homeless shelter on Main Street Avon park with a supplemental soup kitchen. This are our connections to the community from the needy to the giver. Thru our newsletter we reach not only mature adults but the Hip Hop community of whom we give a true voice and not candy coated. The real Hip Hop Swag that leads to success by any means necessary. Let me tell you this stuff will be so deep names will have to be changed, as drugs dealing, gambling, music in the real industry, violence and cons are discussed by actual players.
• Location Avon Park, Highlands County, the Florida Heartland and Queensbridge, L.I.C. New York
• Size of firm Executive are about 20 strong with thousands reached weekly and millions acknowledges on Google. We have the power to influence an activity for positive change a by all righteous means.
• Quality, technology, and price preferences We are high tech in DAW technology and other projects. We use different software to reach our objective. I am not a software guru, I just know how to get by and find answers and I have the right programs for the job I am trying to fulfill. We can use some upgrades in music samples and loops and a upgrades or two but we still can produce profession sounds. But some of our material is dated and we do need newer loops and samples.
What products and companies will compete with you?
The are about 90 to 100 charitable organizations in Highlands County bidding for the same support source. e are relatively new. We are one of the few organization in the non profit sector that is mostly black run and operated. We have a strong minority constituency. Then nature of our order is organizing the community to create a unified strong voice and we will be heavily engaged in media both written and recorded. We think when soliciting grants this will be taken into account in all fairness, in that African Americans should get a fair piece to the charity of the big corporate stores at a minimum.
List your major competitors:
(Names and addresses)
There are:
UTP Studios, 6832 Pioneer Road, Sebring - (863) 451-6057
Burn Studios, 3809 wild violet avenue, Sebring - (863) 385-8814
This Guy Sounds good, 5342 Oak Road, Sebring - (863) 382-2288
all located in Sebring. WE will price our services at about 50% of the going rate in this area. also we are the only one of four that not only produce pop, but has a concentration on the Hip Hop, R&B and Gospel genres. We are conveniently located in the middle of the Southside Redevelopment Area of Avon Park, FL. And being non profit organization, which is charitable we have a tax shelter to operate under.
There are three newspapers we will have to acknowledge. We have;
Highlands Today
News Sun
The Florida Tribune
The Tampa Tribune has high circulation here
The Florida Tribune is a weekly paper like us that is black owned and operated, however they charge $0.50 and do not carry much local news about black citizens and people want to read about themselves good or bad. We plan to distribute our products with an assertively using two routes
We do not see a problem with indirect competitors, but we see stores and other businesses in the area as indirect and direct supports as we serve those who often are underserved in the community. And we know we cannot carryout our services without the support of the business community.
We will offer similar services but attract a different cliental. For example we will have a section in our paper called the Hip Hop Swag, which is about the real life challenges of or youth. Included in the section will be true confessions, often with identify concealment to protect the innocent and the guilty. We will promote entertainment with an emphasis on local entertainment in the Heartland. We will promote music and the arts to include movies and reality shows and try to attract outside investment into the area.
To be continued::
